Capitalism and Commerce was properly selected as the BEST BOOK for Sept. by BUSINESS READER REVIEW. This fine statement of the moral and economic arguments for capitalism is aimed at the same audience and level as the world's number one free-market journal, IDEAS ON LIBERTY[formerly THE FREEMAN]. Younkins' book will make a great addition to college courses in Introduction to Business, Business and Society, Business Ethics, Capitalism and Its Critics, etc.

In "Capitalism and Commerce," Edward W. Younkins provides a clear and understandable defense of capitalism. The book covers such topics as: the individual, communities, the proper role of the state, law and justice. The author calls for a "return to the political and economic foundations upon which our nation was born." Dr. Younkins rightly contends that society should be based on a commitment to individual freedom, the free market, and the right to private property. It is through these methods that we can overcome the "obstacles to a free society." I recommend this book to any "seeker of the truth." "Capitalism and Commerce" is both well thought-out and well written. Finally, a book about economics that a student can understand.

... as the BEST BOOK for Sept. by BUSINESS READER REVIEW. This fine statement of the moral and economic arguments for capitalism is aimed at the same audience and level as the world's number one free-market journal, IDEAS ON LIBERTY[formerly THE FREEMAN]. Younkins' book will make a great addition to college courses in Introduction to Business, Business and Society, Business Ethics, Capitalism and Its Critics, etc.

Don't even think of starting your home-based business without this book! Kristie T. has put it all together in one place for the work-at-home entrepreneur. Setting up your office,creating your business game plan, and building your web site are just some of the valuable how-to's you'll pick up from this book. I especially like the Resources section where you are directed to current websites and books. Plus, there are several helpful templates that the author generously gives away.This is the number 1 reference that I suggest to my coaching clients who are building their businesses.

I read this great book and literally begged Kristie to let me write a preface for it so I could share my experience of working from home. During our tough economic times this book is sorely needed. She reveals some easy-to-follow strategies for starting and operating a home based business.

Is it just a book for women? No way! I'm a guy and I believe I got just as much out it as most women would.

I also interviewed Kristie T on "The Inside Success Show" and I can tell you she really does love her life. She gave away powerful tips for having a home-based business you'll love too.
Here's some of what she shared:
** Why you should decide what you want and do what pleases you
** What are 5 essential elements to a happy home office
** How to make time for your business and your family
** What easy changes you can make now to "Love Your Life!"
** How you can brand yourself for a lifetime of business success
** And much, much more ...

Randy (Dr. Proactive) Gilbert
Author of "Success Bound" and editor of "Proactive Success"

Absolutely everything! When I picked it up, I expected a fairly light book about working from home with small kids around. Instead, this is a book that covers every aspect of starting a business from finding your passion, to setting up a website (and what all those strange terms mean!), to understanding the financials, to writing a marketing plan. It is all here in an easy to read format. Even though my business is established, I have learned a lot! Kristie clearly loves her topic as much as she loves her life.

The authors do a superb job explaining the applications of wireless solutions for all readers - those very technical and those who are not. The information is concisely written and is not dry and boring. In addition, the case studies that were presented flowed very well with the material. This is the first book I've seen that disects each step of the architecture design process - the charts were a great visual guide.

There are plenty of books out there on the shelves about wireless technology. When I first took this book into my hands - that's what I expected. Needless to say: I was positively surprised about Cap Gemini Ernst& Young's different approach to wireless technology. They not just covered technical aspects (just like everyone else), but even more importantly, how all this translates into the daily business environment. This book will stay on my desk as a source of continuous reference and will not collect dust in my book shelf.

One of the best books I've read on wireless technology. This book provides not only a blueprint for building a web architecture, but also illustrates how to integrate wireless design into your enteprise. It's like two books in one! Each section covers a unique case study for wireless. It's a rare chance to learn from the big 5 pros.
It's a great book for a beginner or someone with years of experience.

Our senior management can't get their hands on this book fast enough. If you're going to be in business five years from now, you have to make it your business today to read "Dead Ahead".

I was drawn to this book after searching for ways to help my business survive the ever-changing Internet economy. Ms. Windham's book offers incredibly helpful advice and is full of examples on how to stay ahead of the competition. This was one of those books that was difficult to put down. A must read for anyone who wants to transform their company into a profitable e-business.

This was used as a text book in my e-business MBA class and would recommend it to others outside of class. It covered a lot of issues relevant to the topic. I enjoy reading books like this that are up-to-date in a dynamic industry.

For a REALTOR who is either thinking about a website, or already has one, this book is a MUST. Not only is it laid out with practical solutions for the "real world" (with a glossary, website samples and costs) it is up-to-date, and offers advice on how to tap into the POWER of the Internet as a marketing tool.

The book gives advice on the "whys" and "hows" and even "how much" of the internet, including how do you build a web site, who can design it, how do people FIND you on the internet, how much will it cost, and more! Internet Marketing for Real Estate is a practical guide that REALTORS will want to keep handy as a reference for years to come.

Any REALTOR who is not on the Internet is not making a commitment to their profession. This book makes it easy to get started, and establish a winning presence on the Internet.

For $19.33, you can't lose with this one!

If you have a web site or are thinking of owning one, you NEED a copy of this book. It is the most comprehensive book on Internet marketing I have ever seen and answers nearly every question you could have about how to promote yourself successfully online. If you're like me, I suspect that you have very little time to devote to figuring the Internet out on your own. "Internet Marketing in Real Estate" is a complete guideline on how to integrate the Internet into your business easily, Internet saavy or not. Highly recommended.

"internet marketing in real estate" This book is one of the most important things a realtor can read for there own e-marketing strategy. the power of the internet has changed the way that people look for information and there buying strategys have changed accordingly; this book will give you the inside look at how to be the most successful on-line agent possible. "believe the future of marketing on the internet it`s already here"

There are many books out today on e-commerce, yet I found this book easy to read and easy to follow for getting a framework for organizing all the aspects of e-business. The book is focused on the needs of administrators wanting to understand why e-business and more specifically, e-commerce matters. It's a quick read and makes e-commerce make sense.

What I found the best about this book is that the topic of electronic software distribution, and the hands-on tools and relationships you need are defined. Also the chapter on how all the parts of e-commerce fit together was pretty good. I think the author probably lives in this world and tends to use too many acronyms. I think having the book more focused on the hands-on aspects of managing a site would make this perfect for the beginner. Overall the book is written more like you were talking to the author - it does not preach and it tries to be helpful. I have also e-mailed the author and he's been quick to respond with answers.

This book provides a great foundation for the classes I am teaching in e-commerce. It's chapters on site server also are excellent! I found the fundamentals section to be outstanding for handling the task of getting new students up to speed.

I picked up this book because I have always found e-mail to be an effective way to begin and develop relationships with interesting people I would never have otherwise met. That's one of the many reasons I like to write reviews on Amazon.com. Since most books about the Internet are extremely simple and out-of-date, I had low expectations. Imagine how pleased I was when I discovered that this book not only answered many of my questions (such as how to get started with e-mailing to opt-in lists of people who have given permission to be contacted with information in certain subject areas) but also provided information that I did not imagine existed (such as sites for posting e-mail press releases and statements of competency to reach the media). Best of all, the ideas here take little capital and expertise so most people who are active on the Internet can use them.

Here is the table of contents to give you a sense of how the book is organized:

Chapter 1: E-Mail Newsletters

Chapter 2: Discussion Lists

Chapter 3: Online Networking

Chapter 4: Signature Files

Chapter 5: Autoresponders

Chapter 6: Customer Relationship Management

Chapter 7: Promotions and Direct E-Mail

Chapter 8: Online Public Relations

Chapter 9: Advertising in E-Publications

Chapter 10: E-Mail Marketing Rulebook

Chapter 11: Technical Know-How

Chapter 12: Measuring Results

Chapter 13: Opt-In List Brokering

Chapter 14: Worksheets

Chapter 15: 20 Recommended E-Mail Publications

As a result of reading this book, I began to wonder if I should also offer a free e-mail newsletter of more analytical and detailed book reviews covering those books I like best, with the reviews organized to be easier to access. Your opinions on that subject are most welcome!

The technical support in the book can save you some money on implementing by allowing you to do more of the work yourself. You are also directed to examples and organizations that can help you. I wrote down more than 30 web sites I want to investigate as a result of reading this book. That's about 27 more than I got out of the last 400 books I have read.

Another positive feature of the book is that it is anti-Spam. If you are like me, you get about 40 Spam messages a day that have no connection to any interest you have and seem to be created by people with little talent. One reason I have been slow to use more e-mail marketing is because I am very anti-Spam and didn't want to become a Spammer even by accident.

The best advice from the book is to build your own lists from people who reply to you and give you permission to contact them again, and use those to establish and maintain mutually supportive relationships. That makes sense to me. My web designer has been urging me on with this idea for years, but I never quite got the point before. Now I see what I should be doing. Even though I have read and liked Permission Marketing, the idea just hadn't clicked before.

Even if you don't plan to do e-mail mass marketing, the ideas in here for online public relations will make the book valuable all by themselves.

The authors also offer you access to their web site for more information and help.

A revised edition is planned for a few weeks from now, and I suspect that it would be a good idea to see what is in that edition as well. I wouldn't wait for that one, however, to get started. You can make significant progress in the meantime with this edition.

After you have finished reading this book, ask yourself what is the one thing you could do today that would help get valuable knowledge out to those who need it most. Then take that action. I also urge you to make that question and action step a daily process thereafter. This book should make you very capable of doing this!

I am a technoid (See my about me area) so when I first started reading this book and Kinnard described the tools I thought the book was going to be fairly boring. Later when I entered in the chapters on marketing I was thrilled with an entry level book.

I needed (and still need) good ideas to help me market my business. I used my highlighter a great deal in this book. In almost every one of the later chapters I found really good ideas. Also the structure of the book was wonderful. The beginning of every chapter is a series of descriptive or narrative paragraphs, case study, resources and a cheat sheet. The structure that Kinnard uses makes this a tool for reference as well as a good read.

Finally, I think Kinnard has an excellent style. I think one of the great tasks of writing a book like this one is that most of the audience really is not interested in reading the material. We just want to know it so that we can use it. So, time spent reading and learning about email is tiresome. Kinnard does a good job of making the paint dry quickly.

As a web designer for small businesses, the task of bringing visitors to a site often falls into my lap. It's a daunting task and with internet marketing still in it's infancy it's difficult to look to anyone as an expert. Ms. Kinnard is worth her weight in gold; demonstrating how to handle the new field of e-marketing and expertly giving how-to advice.

Many of my clients are regional shops and businesses that do not have the big business (big $$) marketing budgets. Not only do I often find myself referring to this book often, but I recommend it to all of my clients as well.

Business owners are often one of the biggest draws for a business; their personality, eye for detail, or craftsmanship is what attracts customers. By reading this book, my clients are able to market themselves, which my all accounts is a win-win scenario.

If you own a business or if you represent a business that is trying to increase their market share on the Internet, make this mandatory reading.

This book is not for people in the business of developing web sites for a living. The table of contents looks to be so promising with things like emotionally designed interface, etc. In the book, most concepts are not described well at all or they are described seemingly by someone who's just getting their feet wet in the biz. I hardly ever find a web book that I don't glean a couple interesting tidbits from but this is my first one.

It's great if you're getting your feet wet, not so great if they're already wet.

The web is a constantly evolving metaphor for electronic, people-less commerce. As the recent dot com bomb has illustrated, there's nothing magic about a web site. You have to treat customers like customers and provide a service. Customers don't care if you have trouble setting up a database or links between your phone lines and your ecommerce site. What they expect, they get -- or they go away, never to return. The Eternal Ecustomer does a masterful job at peeling through the layers of jargon and hype that cover the web and exposes the bare nerves of the business-customer relationship. After reading this book, you can't help but "get" why the latest downturn in web stocks was inevitable. IT also illustrates why the winners will be playing by the rules defined here.

Emotionally Intelligent Interfaces are definitely the next face of the Web. It's just a shame that it's been so long in coming. Eternal Ecustomer does a fine job of introducting the concepts involved in creating and usine intelligent interfaces, synthetic people, and intelligent data warehouses,in a way that is very easy to digest, even by computer novices. I've used the book to help my customer "get" what internet-based service is all about. I recommend the book highly.

Many books' subtitles are misleading. Not so with this book: "The New Rules of Internet Direct Marketing" and "Email Strategies for Creating Profitable Customer Relationships." Brondmo does indeed deliver in abundance what these subtitles promise. He suggests that, "After reading this book, you will gain insight into powerful strategies and hands-on tactics for turning...initial buyers into profitable, loyal, and engaged customers." He then observes that his reader is provided with two books in one: "A guide to thinking and a guide to doing. It's organized into four parts."

Part I Using Email to Engage Your Customers

Part II Taking a Strategic Approach

Part III Implementing Customer Dialogue

Part IV Looking Ahead

"If you are an executive looking for an overview of how email marketing will impact your business, you'll want to read Parts I and IV carefully and skim Parts II and III. If you are a manager responsible for implementing and operating email marketing programs, you'll probably want to read the entire book, focusing especially on Parts II and III." He then offers a brief description of each part. Later, Brondmo offers several key points re customer orientation: data drives relevance, relevance drives engagement, relationships are at the core of customer sustainable commerce, and building trust is an imperative. He concludes the book with an assertion that "Profitability and sustainability of all Internet business hinges on engaged customers, and there couldn't be a more perfect time to get engaged with them than today.? How? You'll find the answer in this book, one of the very few published thus far which suggest the best strategies and tactics to create profitable customer relationships with Internet direct marketing.

Companies looking to succeed in this world (where the customer is in control) better read Hans Peter's book (two seperate times... seriously).

The first time? Actually, this book is not really about email marketing (though email marketing is powerful). It's about adopting a customer-centric view in everything you do. To really put the customer first requires a make-shift change in the thinking at the very top (by CEOs and other leading executives) and the organizational implications are deep and wide.

The second time? Once you plot a strategic plan for putting this customer-centric thinking into action, I recommend you read it again with your loyalty hat on. I promise you, incremental revenue will be easily found if you deploy the tactics recommended in The Eng@ged Customer. Profitability is not a pipe dream... but did someone tell you it would be easy?

I have adopted Brondmo's email marketing book as a text in my electronic marketing course. I recommend it as essential reading. The book takes over where Seth Godin's Permission Marketing left off. Godin's book was all about philosophy, with not too much about implementation. Brondmo's book start with a grounding in a customer-centered / one-to-one business philosophy but carries through implementation to program review, getting down to nuts and bolts. His examples and analogies ring true... .

Have you ever wondered why you return time and time again to certain web sites yet there are others you wish not to return again?

One of the measurements of site success is customer retention. In order to retain your customers, you must know and understand them. Not all web sites have the same customer requirements but they do share some of the same principles. Van Duyne, Landay, and Hong provide the guidance to explain the differentiation of site categories, what they have in common and what customers expect out of them. They reveal how the top benchmark sites are developed from the customer viewpoint. They explain how a customer should know where they are on a site and to navigate, even if they enter the site 5 layers down.

The authors define eleven site genres and then discuss the various patterns that best fit specific type of site or general to multiple types of sites. There have been many books written on web usability and design ... but this book provides the reading experience that can be applied to any site.

Have you ever wondered why you return time and time again to certain books yet there are others you wish not to return again? This book is a "Pager Returner."

This book is highly recommended.

This book is my primary source of designing many websites. As web content management consultant, it is my job to design and also build a web site. The patterns and principles described here are well suited to many cases, big or small scale.

Althought the primary concern of this book is about patterns and principles, several parts at the beginning chapters are devoting to understand "customer-centered" web design and how to perform such processes. The customer-centered design principle, at the first time I read this book, opened my whole new outlook about designing a 'good' website.

I am waiting for the 2th edition, since, you know several websites referenced in this book are now going out of business (for example [website]), and several look and feel described by figures reference is now beginning out of date. Ignoring those, this book is a must-have arsenal for a web content management consultant, web designer, web developer, even a manager.

Unlike many books on usability or on web or interactive design, "The Design of Sites" covers both aspects in equal depth. It is well research, with hundreds of examples, and it is written in concise language with oodles of cross-references to other sections. The book is very attractively designed, and works well from start to finish or with random soundings. Above all, it is comprehensive in addressing all design problems, yet brief and to the point on the many "patterns" (which could just as well be called "topics") it covers.

Perhaps not the first book a new web designer should read, but a good candidate for the second one -- it is certainly of great interest to anyone who has begun to grapple with the many design challenges of web development.

Highly recommended.